Elizabeth Schueler is an accomplished marketing executive with more than 20 years of experience leading integrated marketing strategies across the healthcare, technology, SaaS, and subscription sectors. With a strong foundation in both B2B and B2C marketing, Elizabeth has held senior roles spanning global marketing leadership, product marketing, brand strategy, digital transformation, customer acquisition, and operational scaling.
Throughout her career, she has built and led high-performing teams, executed global go-to-market strategies, revitalized brand architectures, and launched marketing automation systems that have directly contributed to double-digit growth and improved ROI. Her ability to balance creative thinking with data-driven execution has earned her a reputation as a strategic force behind brand evolution and business transformation.
Elizabeth’s background includes overseeing multi-million-dollar marketing budgets, managing complex global campaigns, and aligning marketing initiatives with cross-functional business goals — including sales enablement, customer success, and partner development. Her experience spans the full marketing lifecycle: from brand creation and content strategy to pipeline acceleration and customer retention.
In her current role as Director of Marketing at Planetree International, Elizabeth leads the organization’s global marketing strategy to promote person-centered care as a global imperative. She oversees brand management, event marketing, thought leadership, digital engagement, and campaign execution.
Known for her collaborative leadership, operational discipline, and passion for purpose-driven work, Elizabeth blends strategic insight with creative execution to build brands that matter — and move audiences to act.