Strategic and collaborative marketing executive with over 20 years of success leading integrated marketing initiatives across healthcare, SaaS, technology, and subscription-based industries. Proven expertise in building high-performing teams, scaling global operations, revitalizing brand architectures, and launching data-driven marketing systems that drive growth and improve ROI.
With a unique ability to blend creative storytelling with analytical rigor, Elizabeth has led global go-to-market strategies, managed multi-million-dollar budgets, and aligned marketing with enterprise goals across sales, product, and customer success. Her background spans the full marketing lifecycle—from brand development and content strategy to lead generation, pipeline acceleration, and customer retention.
Currently serving as Director of Global Marketing at Planetree International, she leads global brand strategy, digital engagement, thought leadership, and campaign execution to elevate person-centered care on a global scale. Known for her results-oriented mindset, operational discipline, and passion for purpose-driven work, Elizabeth builds brands that not only perform—but inspire.
