Ghada Ghazi Alsarraf is a healthcare leader and patient experience expert with more than 27 years of experience advancing quality, safety, and person-centered care within complex healthcare systems. Throughout her career, she has championed the belief that exceptional healthcare is built on a foundation of compassion, partnership, and respect, ensuring that patients and families remain at the center of every improvement effort.
Ghada currently serves as Head of the Experience Office at King Faisal Specialist Hospital & Research Centre – Jeddah, where she leads a multidisciplinary team spanning Patient Relations, Social Services, and Volunteer Services. Through her leadership, she drives initiatives that strengthen the patient and family experience, enhance service excellence, and embed person-centered practices across the organization.
With a strong background in healthcare quality and safety, Ghada plays a key role in advancing national and international accreditation efforts, including JCIA, SABAHI, and Magnet programs. She brings expertise in aligning organizational practices with evidence-based standards, using data-driven insights, performance measurement, and continuous improvement strategies to enhance healthcare delivery and outcomes.
Under her leadership, the organization has achieved sustained improvements in patient experience outcomes, including year-over-year growth in patient satisfaction performance and international benchmarking results. She has strengthened service excellence through effective relationship management, responsive patient support processes, and a commitment to ensuring that patients and families feel heard, supported, and valued throughout their healthcare journey.
Ghada was instrumental in achieving Person-Centered Care Certification for the Jeddah site, the only site within her organization to receive this recognition. This accomplishment reflects her dedication to transforming healthcare experiences through empathy, engagement, and meaningful partnership with patients, families, and care teams. In recognition of her leadership and impact, her organization received the Patient Experience Award in 2025.
Ghada holds a Master’s degree in Quality and Safety in Healthcare from the Royal College of Surgeons and continues to be a passionate advocate for advancing healthcare cultures that balance operational excellence with human connection.
As a member of the Planetree Global Certification Network, Ghada is committed to helping healthcare organizations create environments where every individual feels respected, understood, and cared for. She brings a wealth of experience in patient experience, quality improvement, and cultural transformation to support organizations on their journey toward compassionate, person-centered excellence.
