Samantha Durant serves as Manager, Marketing at Planetree, where she leads strategic marketing initiatives that advance awareness, engagement, and growth across the organization’s global network. Since joining Planetree in 2021, Samantha has demonstrated a strong track record of leadership and impact, progressing from Office Coordinator to Manager, Administration, and now to Manager, Marketing.
In her current role, Samantha oversees marketing strategy, brand alignment, and communications efforts that support Planetree’s mission to advance person-centered excellence across the continuum of care. She collaborates cross-functionally to drive campaign development, event promotion, digital engagement, and organizational messaging, ensuring consistency, clarity, and measurable results.
Samantha brings more than a decade of prior experience in the financial services sector, where she supported marketing distribution, business operations, compliance, and executive initiatives. Her background in working closely with senior leadership and project management teams strengthened her expertise in operational efficiency, strategic coordination, and stakeholder communication.
Her career progression at Planetree reflects her ability to integrate operational insight with marketing strategy, helping to strengthen organizational visibility and support sustained growth. Samantha holds a Bachelor of Business Administration from the Laboratory Institute of Merchandising College in New York.
